Hackathon 2023

Hackstone a Brevo Hackathon

Brevo Hackathon 2023

“The best ideas come from collaboration and thinking outside the box.” – Biz Stone

Brevo Engineering hosted it’s first ever 24 hour hackathon, Hackstone, on December 2nd and 3rd, 2023. Teams across various companies and colleges had participated, along with Brevo’s teams. The floor was buzzing with 50 participants both internal and external for the duration of whole event, enthusiasm amongst all teams was at peak, while they were busy in building their hacks.

Check out our hackathon winners and how event unfolds.

Learn more about the Brevo story, team, and offices here.

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Hackathon Categories

Choose one of the category from below list.

AI-Enhanced multilingual message craftsmanship for marketing consistency.

  • Multilingual Messaging: Crafting messages in diverse local languages.
  • Tone Replication: Detecting and replicating the tone/style from previous campaigns.
  • Brand Consistency: Detecting and reusing the brand style/language from client websites.
  • Data-Driven Tone Prediction: Defining tone categories and using email data to predict and align messaging.
  • User Customization: Offering users the option to adjust the tone according to previous campaigns.
  • Web Scraping for AI: Extracting website data for integration with machine learning and AI engines.

Advanced algorithms and frameworks for product upselling and recommendations.

  • SaaS Product Upselling: Developing an algorithm/framework for suggesting upsell strategies in SaaS products.
  • E-commerce Plugin for Recommendations: Creating an algorithm/framework as a Shopify/WooCommerce plugin for product recommendations.
  • Cross-Channel Success: Providing recommendations for diversifying marketing campaigns based on success in one channel, such as transitioning from SMS to WhatsApp after a successful SMS campaign or from email to Facebook ads.

Cross-Channel Incident notification and dev support rotation framework [Incident Management Tool].

  • Incident Notification System: Developing a comprehensive framework for notifying developers via email, phone calls, and SMS when an incident occurs.
  • Configurable Dev Support Rotation: Implementing a customizable rotation system for dev support based on team and project requirements.
  • API Integration with Data Sources: Creating API-based integration with web hooks from various data sources such as Datadog, Kibana, New Relic, Grafana, Prometheus, and more, to enhance incident detection and response.

Comprehensive media management tool.

  • Media Management Service: Developing a versatile media management platform for efficient handling of digital assets.
  • Lossless/Lossy Media Compression: Implementing any open-source compression techniques to reduce media file sizes without compromising quality.
  • External Asset Repository Integration: Integrating external asset repositories such as Dropbox and Google Drive with the content library, followed by compression processes to optimize storage and delivery.

Universal object framework for enhanced business entity support.

In CRM ecosystem, an “object” refers to a fundamental data structure or entity that represents a specific type of information or record. An object can have properties/attributes and events associated with it. Some example of objects could be contact, account, company, deals or opportunity, tasks or activity, meetings etc. All such objects can have there custom attributes and events associated with them.

  • Unified Object Creation: Develop a global, unified object framework that empowers customers to create and utilize various types of objects/entities, meeting diverse business requirements.
  • Versatile Object Creation: Build flexible unified objects, allowing customers to create and configure objects according to their specific needs.
  • Segmentation Capabilities: Implement segmenting features for unified objects, enhancing the ability to organize and manage data efficiently.


1st runner up
Second award
₹ 51,000 INR


First award
₹ 1,00,000 INR
2nd Runner Up
Third award
₹ 30,000 INR
Surprise awards

Stay tuned for surprises on the day of hackathon.

Hackathon Schedule

Hackathon Date: 2nd and 3rd December, 2023
12:00 PM
30th October, 2023

Hackathon Announcement

Register as a team size of minimum 2 and maximum 5 people.

Brainstorm ideas on selected categories.

6:00 PM
1st December, 2023

End of registration

Ensure you have provided all the details in registration form.

For any queries reach out to organising team.

9:15 AM
2nd December, 2023

Day One: Hackathon

Reach the venue with all your equipments like laptop, mechanical keyboard, headphones etc.. Or whatever requires you to accomplish your task.

9:30 AM
2nd December, 2023

Checkin for Hackathon

Confirm your entry, and settle down with your team at venue.

Smell some coffee or tea, and get ready.

10:00 AM
2nd December, 2023

Kick off time

Now the playground is yours.

Start building your blocks

1:00 PM to 2:00 PM
2nd December, 2023

Lunch Break

Hold your PRs, and grab a bite.

2:00 PM to 8:00PM
2nd December, 2023

Keep smashing PRs

Don’t leave everything for last, keep integrating your modules.

Need caffeine, head to kitchen area for tea/cofee.

8:00 PM to 9:00 PM
2nd December, 2023

Dinner Break

Hungry?? Grab some cheesy {….}

9:00 PM Onwards…
2nd December, 2023

The night is yours

Want to pull all nighter, then do it, stay re-charged.

9:00 AM Onwards
3rd December, 2023

Day Two: Breakfast

Re-fuel yourself, before giving final touches to your hack.

10:00 AM
3rd December, 2023

Submission Time

No more commits, ensure you have completed your solution.

10:00 AM to 12:00 PM
3rd December, 2023

Present your solution to Judges

Showcase your work, and earn maximum points to win precious stone Hackstone trophy.

1:00 PM
3rd December, 2023

Winner Declaration

Celebration time…

Hackathon Rules

  1. This is a team event. You can have team size of minimum of 2 members and maximum of 5 members in your team.
  2. The hackathon will start on 2nd December, 2023 10:00 AM IST and ends on 3rd December, 2023 10:00 AM IST, you work on your hack during the allotted time only.
  3. It’s an in person hackathon, you have to be present at venue for participation.
  4. Once you register as a team, a Github repo will be created as per your team name and team leader will be given admin access of same.
  5. Once the hackathon starts, you will get an option to submit your hack, you can submit as many times as you want, the last hack will be considered as the final submission.
  6. Presentation demo duration is approx 10 minutes.
  7. Your hack must be developed entirely during the Hackathon duration. You may use open source libraries and other freely available systems / services such as Open AI, Google Maps, Facebook Connect, Twitter, feeds etc.
  8. By participating in the hackathon, you must respect fellow participants.

Submission Guidelines

  1. Presentation: Reiterate the core problem you’re addressing and explain how your prototype offers a solution.
  2. Video Demo of Working MVP: Showcase a video demo of your prototype in action.
  3. GitHub Repository: Share a link to your GitHub repository containing the prototype’s code, documentation, and any other relevant assets.
  4. Ensure that your submissions provide a comprehensive understanding of your project’s idea and its prototyped solution, considering the outlined evaluation criteria.

Judging Criteria

Rating Points

Project Completeness

Judges will assess how well the hack is completed and meets its intended purpose and functionality requirements. And how well all the core features implemented effectively?

Innovation and Creativity

Evaluate the originality and creativity of the solution. Does it bring a new perspective or approach to the problem? Does it introduce unique features or methods?

Presentation and Versatility

Assess the project’s adaptability, scalability, integration, and cross-domain applicability. Evaluate the clarity, engagement, and relevance of how the project addresses the challenge and communicates its benefits.

User Experience

Consider the overall user experience of the project. Is it intuitive, easy to navigate, and visually appealing? Does it provide a seamless and enjoyable experience for the end users?

Know your judges

1 / 4
Hackathon winning team
Hackathon winning team
2 / 4
Hackathon runner up team
Hackathon runner up team
3 / 4
Hackathon 2nd runner up team
Hackathon 2nd runner up team
4 / 4
Hackathon winners and organizers
Hackathon winners and organizers

Checkout how event went #Hackstone

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